Off-page SEO for a new website

Off-page SEO: How does it work

SEO is crucial for any website that aspires to gain prominence in the online landscape. For your pages to be at the top of SERPs, you need to do on-page and off-page optimization.

On-page optimization is what you do within your website to manipulate ranking factors. But, off-page SEO is what you do over the internet to increase website authority.

In this article, we will cover the core off-page SEO for the new website you need to do.

In a nutshell

  • Links- High authority sites, keywords, inbound links.
  • Trust- quality, SSL, and authority
  • Personal-social, history, and locality
  • Social- shares, followers, and links

How to achieve off-page SEO

  • Quality backlinks
  • Incorporate social media
  • Blogging
  • Trustworthiness
  • Guest posting
  • Reviews

Quality backlinks

Quality backlinks can boost your pages by increasing your domain authority. Notably, you don’t just go out there and acquire links; there are elements to watch. Some of them are:

    • Most importantly, try to acquire links from a site with high domain authority
    • Your backlinks should come from diverse sources
    • Consider the domain age of sites you want to acquire backlinks
    • The site you’re linking from needs to have a large number of quality sites linking them back

Backlinks types

There are three types of link types you can acquire from outside sources.

Off-page SEO quality backlinks practices

One way links

One-way links are precious because they pass real authority to your site. Usually, it occurs when a third party places a from your site link to one of their website pages. They have more values in Google because they are a vote from an independent third party.

Reciprocal links

Usually, this is when you exchange links with another website to get backlinks. According to Google, they have little value compared to reciprocal links.

Three-way link

When you partner with a site (B), and they provide a link from another site (C), which they own.

Content marketing

Producing quality content still plays a significant role in improving your website off-page  SEO. Now and again, you’ll be publishing content that is targeted to your audience or brand. Most importantly, maintaining fresh, unique content always will help you acquire more readers. Besides, great content is also a tool for achieving inbound links to your website.

Simple but powerful content marketing strategy

Create an editorial calendar

It would help if you had an editorial calendar to enable you to achieve your website’s goals. Creating a calendar will allow you to produce targeted content that adds value to readers. An example of your website’s content is a blog post, article, infographics, or videos.


Once you have your content ready, it’s advisable if you promote to create awareness. Usually, the best way you can increase your reach is by using social media. Another way you can amplify your content is through influencers.

Submit to local directories

Please submit your site to authoritative local search engines and directories. Directories will help you to get more traffic and generate quality backlinks. The most popular local guides are Google, my business.


Generating positive 5-star feedback is essential for any business selling products or services. In most cases, reviews help visitors gauge whether your business is good or bad. When t comes to your website, having positive reviews helps boost your SEO. With more 5 star reviews on google, my business has more chances to rank on top.

Social media sites

Currently, the existing social media sites are getting larger and growing at an explosive rate. You can be a small business, but with little effort, your content can go viral anytime. You can use social media to boost your website ranking if you have huge followers.

When you share your website content on social media platforms and receive a fair share, google will notice. Your ranking will get a boost, unlike your competitor, who is having zero shares.

The best way to win on social media is to post twice a week and remember to include your website link. As a result, your audience will share your content by earning you a new audience.

We a plethora of social media platforms, but the most common ones are:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn

YouTube is one of the largest when it comes to traffic sources and easy to rank. All you have to do is to create content that adds value to the audience. Another boost for YouTube is that you can rank on top of the search for those videos.


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