SEO is the process of manipulating your website in the search engines for organic visibility. Usually, it covers a wide range of white hat practices both on your site and outside activities. You will have good SEO when your pages rank on top of search engine results.
On-page SEO strategy for a new website
The ultimate goal for doing SEO is to make your site user and search engine friendly. You’ll realize that it’s not a hidden gem for top marketers, but even newbies can do it. Besides, you only need to know the rules that the algorithm wants, and you’re good to go.
A new website with little resources needs to plan for SEO expectations in advance.
Moreover, the search engine uses thousands of factors when ranking pages. Most of them have little weight because they happen automatically. But, it would help if you are careful with every bit of detail about your website.
There are two powerful paths to any SEO goals:
- On-page SEO
- Off-page SEO
On-page SEO for a new website
On-page SEO for a new website is what you do on that site to manipulate search engine results. In most cases, here is where you’ll be implementing keywords and website strategy. With on-page optimization, you’re in full control of everything. If you do it the right way, it can improve your site ranking.
The first goal you need to focus on when doing on-page SEO for a new website is to do effective keyword research. The idea here is to find the best viable keywords that will be easy for optimization. Finding the right keywords makes feature optimization produce bet results.
For example, let’s say your website is about digital marketing, and you want to be on top of SERPs. Chances are you’ll be disappointed if you choose the wrong keyword because the competition is high. Don’t tell you’ll be able to bulldoze the likes of Neil Patel, Moz, and Brian Dean, and others.
So, the best strategy is to look for keywords with high traffic and is less competitive.
Keyword placement and development for on-page SEO
Search engine algorithms rely on keywords and keywords phrases when indexing websites. Usually, these keywords are in web pages, codes, internal and external links.
How to choose keyword and keyword phrases for a new website
- Define the content of your website
- Use Google AdWord to identify keywords related to your topic
- Discover new and trending keywords
- Check keyword SEO competitiveness. For example, look for monthly search volume and competition level.
- Research the competition using SemRush and MOZ tools.
Usually, Meta tags are a variety of labels you create for your website. Notably, they are helpful because they help the search engine understand the name of your website pages. Also, they give pieces of information about your pages and help with indexing.
Each should have its set of unique Meta tags to avoid duplicate.
Here’s an example of the home page Meta tags for Techreviewsient.com.
Techreviewsient.com: < title >Techreviewsient web design | Get your intrinsic web today</ title > <meta name= “Description” content= “Techreviewsient web design services is for all businesses and individuals who wants to stamp a great online presence.”>
Creating a killer Meta tag is easy, so long as you limit your title tag to only a few words. Most importantly, Google places more importance on each text. In that connection, you need to focus on the key theme of your web page. The best practice is to mix your seed keywords and keywords phrases.
Moreover, don’t overdo the optimization because Google is more advance nowadays.
Example of a good Meta description
“Techreviewsient is a web Design Company that helps small businesses create the latest website. Our creativity is unmatched because we understand on-page SEO and USER needs.”
Example of a low Meta description
Newbies always believe that having a unique URL that contains your keyword is a plus for ranking. Sometimes it can help but not necessary. However, it can be handy in some instances when you don’t have an offline business.
According to Ahref’s recent study, a shorter URL performs better on search engine ranking. So, when creating your website, you need to consider URL length.
Another ranking technique is to buy an aged domain that “was created some few years back.” They help jumpstart your campaign because they are already indexed. Another boost is that they may have some juicy backlinks that can boost your pages.
Notably, web browsers either starts with Http: or https: acronyms. A website address that begins with https:// means the site is secure. Https:// shows that your site has an SSL certificate. Usually, the secure socket layer (SSL) helps protects your sensitive information.
It would help if you implemented a proper on-page SEO technique for your website to meet the industry standards. One way to achieve this is by validating your website codes using http://validator.w3.org/ tool. For WordPress users, you can use the W3C plugin.
Additionally, when developing your pages, ensure you use cascading style sheets (CSS). CSS makes your code looks clean.
Heading tags helps search engine store and locate your content in appropriate way. We have <h1>, <h2>, <h3>, <h5>, <h6> and more. In most cases, for on page SEO purposes its better if you include keyword in <h1>. In addition, use only one <h1> in each page post.
Alt image tag
Only a small percentage of websites don’t use images, but most of them have graphics and pictures. When uploading images to your pages, make sure you give them names, also known as alt tags. An alt image tag is vital to search engines because they don’t read images. Besides, as a rule of thumb, use keywords and keyword phrases that reflect your page’s topic.
Google doesn’t value dense code or flash because they are not readable. If you plan to use presentation or flash sliders on your home page, it’s better if you switch to HTML.
A sitemap is like a map for your website because it provides access to all your site pages. Most importantly, they help search engine crawlers to know where to find your content. It’s vital if you have the right sitemap so that indexing becomes easy.
To begin, you can use the free Google tool by visiting Google at https://search.google.com/search-console.
According to Google’s core updates, internal linking plays a crucial role in on-page optimization. By having a robust internal linking, you improve the likelihood of raising your SERPs.
The dos and don'ts about internal linking
- Ensure that you link categories from the main page
- Ensure you use keywords when doing internal linking
- Don’t link more than three pages to your landing or home pages
- Pass the authority link juice to non-performing pages to boost your traffic
- Check for broken links more often or use a WordPress plugin.
Useful and sharable content
Google wants to present searchers with content that answers their needs. In that connection, make sure what you provide is detailed and add value. Usually, Google uses many ways to evaluate if your content is giving importance to searchers. Some of them include:
- Time on page or dwell time
- Number of views
- Number of shares
That means your most tremendous focus when creating a new website is to develop engaging content. For example, engaging content should be long-form, original and SEO friendly.
Website load speed
Your website needs to load faster; otherwise, you’ll have a field day with a search engine. Besides, users will make a u-turn to your competitor, offering the same services or products.
Here, you can test your website load speed using the GTmetrix tool for free. A faster speed means your site will provide an excellent online experience.
Tracking how people interact with your site helps you improve on areas you are down. To achieve that, you need Google Analytics to help you understand the user’s behavior and more.